We were attending for the second time in the last 3 years the most premier open data conference on the east coast in Boston. Primary reason was to focus on the time series modeling talks by several renowned experts like Jeffrey Yao
Most of the talks ranged in the areas of deep learning, machine learning
We had the annual ML conference in our home town Charlottesville, VA. After an astounding success in the first ever major data conference last year, Charlottesville had the honor of again hosting some of the major
At the sold-out 2018 conference, speakers presented findings
First stop at a data science conference in 2018. I had come to meet a cruise line client in Miami. Stopped on the way back for half a day at Data Science Salon, Miami. Boutique conference.Interesting talk by Doug Vegas
Data Sciences teams need to start taking the reins in an organization.
Datapalooza is a showcase of the data-driven research, resources, services, and outreach at the University of Virginia. Presented by the DSI with co-sponsorship from the VPR and VP for IT offices, this pan-University event is an opportunity for all members of business/academic professionals to understand and appreciate ...
Analytical insights are only valuable if you can take actions on them and more importantly in a timely fashion to improve customer engagement and loyalty. This is the place where predictive data driven marketing has a measurable impact in driving your business. However, most data driven marketing programs are developed ...
A recent Fournaise Group global marketing effectiveness study showed that 70% of CEO’s think marketers misunderstand (misuse) the business definition of terms like ROI and have lost trust in their ability to prove effectiveness of marketing spend to drive business goals. Most marketers are still ...
The challenge in attributing value to your marketing mix has never been greater. Today, a variety of analytic solutions related to last touch attribution, statistical time series analysis, and market media planning tools is being used to optimize the marketing mix. Most of these solutions, however, fall short due ...
Nate Silver has become a rock star. Data scientist has become a buzzword. The title itself has been butchered enough as it lacks specificity and can be perceived as a glorified pseudonym for a data analyst. Regardless of this, I see enterprises, business pundits and "pseudo" data savvy people talk and use it all ...
“We were thrilled when Neeraj and his team could deliver complex marketing mix solutions for our fortune 100 client in less than 5 weeks from the project inception. That was beyond our expectations in terms of cost savings and the speed with which we accomplished our goal. The results were highly actionable and explanatory both in terms of technical expertise and business strategy”.
(former Account Director at VSA Partners – currently with Highland Ventures Ltd)
“CIEK’s marketing mix solutions helped us understand and plan our PR and marketing activities to maximize ROI for our client.”
Vice President Marketing, InterProse
“I was impressed with CIEK’s desire and commitment to deliver a top quality data sciences solution and providing value and insight. Neeraj & his team were adaptable and willing to adjust, making me aware of any impact in delivery or timing. I was extremely impressed with CIEK’s ability to present advanced analytical concepts and package the findings which were easy to understand and implement.”
Partner at Globe RM
“Neeraj and his team showed great expertise and analytical rigor in developing customer research, targeting, digital reporting and optimization for a major product campaign for our business segment”.
Business Campaign Strategy, Intel
“From the moment we explained our requirements, Neeraj and Chris excelled themselves. Rather than simply utilizing a prepackaged database analytics and segmentation solution, they took the time and effort to learn about each of our client’s unique needs and then came up with a customized data and analytics strategy to meet our goals.”
“CIEK helped us distill highly valuable marketing intelligence for our client, leveraging cutting edge data analytics to connect the dots between insights and marketing execution. We look forward to continued association with CIEK”.
Managing Partner, Beringer Capital
Private Equity Company
“CIEK’s segmentation development and implementation approach was highly consultative, predictive and resonated very well with our client’s expectations.”
Engagement Manager, AMR International
“I have worked with Neeraj on several agency client analytic projects. He brings energy, professionalism and expertise to his work and always strives to meet tight client deadlines.