Analytical insights are only valuable if you can take actions on them and more importantly in a timely fashion to improve customer engagement and loyalty. This is the place where predictive data driven marketing has a measurable impact in driving your business. However, most data driven marketing programs are developed around providing insights into what’s happened in the past, and what’s worked or not worked. However, being ‘only data driven is no longer going to be enough unless you are able to derive insights which are predictive of the future and helps organizations move forward.
At the conference, Neeraj Kulkarni shared his experiences on the steps marketing professionals need to take towards becoming a predictive data driven marketer: